European Far-Right Setting the Political Narrative, Research Finds
Established political parties are increasingly allowing the far right to set the public discourse, according to a recent research carried out in the Federal Republic of Germany.
Researchers discovered that this trend has unwittingly benefited radical parties by validating their ideas and disseminating them to a broader audience.
Study Based on Over 20 Years of Media Coverage
The findings, released in the academic journal on political studies, relied on an computerized content review of more than 520,000 articles from six German publications.
Capital-based researchers observed that as the radical faction shifted from fringe issues in the 1990s era to core themes like integration and immigration, mainstream political groups increasingly adjusted their messaging in response.
This adjustment boosted the spread of these ideas and indicated to the electorate that such positions were legitimate.
Consequences for Democratic Systems
"Political discourse by established parties is crucial in the electoral success of the far right," stated a expert in political behavior involved in the research.
"This factor has been underestimated," she noted.
The effect was noticeable even when conventional groups were condemning the radical faction. "You're still giving them attention," the expert commented. "The main point is that because we live in such a struggle for visibility, this focus is crucial."
Normalisation Phenomenon Throughout the Continent
While the study was focused on Germany, this normalisation effect is likely to affect nations across Europe.
"This is frequently observed in European news outlets," said another researcher. "The far right says something and everyone starts talking about it for one week."
"Although you're countering it, you're repeating it," he added.
Toughening of Public Discourse
At certain points, political figures have also hardened their language to match that of the radical right.
In a recent interview, a then national leader called for widespread expulsions and pushed for them to happen "more often and faster."
Similar examples can be found throughout Europe, as elected officials from nations including the United Kingdom to the French Republic embrace the language of the radical right, particularly on migration.
This has created an feedback loop that would have been unthinkable a ten years prior.
Central Issue: Who Sets the Narrative?
"{If you're a centrist political group and you are talking about cultural issues – migration, assimilation – in a way that is determined by the pace of the radical right, that's the essence of narrative control," explained a study author.
Other parties have gone one step further, attempting to emulate the strict agenda of the radical right, even as studies indicates that this approach drives voters to cast their ballot for the radical faction.
Progressive Impact and Voter Awareness
The scope of information collected revealed that the influence of far-right groups had been gradual and had increased with the passage of time.
"Public perception doesn't change from day to day," stated a co-author. "But if you encounter this pessimistic narrative around immigration frequently, and it is being spread not only by far-right parties but also, for instance, by established political organizations, then of course this narrative travels further."
Need for Established Groups to Develop Their Own Narratives
The study emphasized the necessity for mainstream parties to carve out their own discourses, particularly on topics such as immigration and integration, instead of continuously trailing after the radical right.
"It resembles a choreography," said one author. "If the conductor is far-right and you're reacting to it, you cannot decide which tune should be heard."